Senior Content Designer | Lyft
October 2022 - Present | New York, New York (Remote)
Optimizing the rideshare experience for Lyft Pink customers.
Senior Content Designer | Okcoin
April 2021 - October 2022 | New York, New York (Remote)
Crafting new experiences enabling new crypto users to participate in the future of finance.
Content Designer | Facebook
January 2018 - April 2021 | San Francisco, California
Write and test content using data and research to move key metrics for products including Facebook Watch and Facebook Stories.
Design and advocate for high quality user experiences in collaboration with Product Design and Research.
Ship impactful products to billions of users with XFN partners including Privacy, Legal, Engineering and Product Management.
Develop marketing messaging and brand guidelines in collaboration with Marketing and Comms.
Built and launched Music on Stories and Sharing to Spotify.
Editorial Intern | Forbes Indonesia
May 2017 - August 2017 | Jakarta, Indonesia
Published four features across three print issues of Forbes Indonesia related to tech, entrepreneurship and emerging markets within Indonesia.
Researched + conducted interviews with executives from established companies, startups and VC firms.
Represented Forbes Indonesia at events throughout Jakarta.
Selected Work
Creative + Marketing Coordinator | PTTOW! + WORLDZ
June 2016 - April 2017 | Culver City, CA
Increased production of content for exclusive Member’s Only blog by 70%.
Maximized WORLDZ VIP Ambassadors success, recruited and hired 30% of team.
Managed execution of on-site art direction at 3-day WORLDZ conference, including 8 two-story Face Walls, 100+ signs and visual branding elements.
Wrote, designed and edited member newsletter, blog posts, weekly email updates, VIP awards, attendee gifts, event signage and 80-page event program.
Optimized UI elements for Brain Dates app used by 70% of event participants.
Eliminated 100% errors in asset database and public website detailing 800+ attendees and members.
Promoted to creative marketing coordinator following 2-month marketing internship.
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Project Manager, Social Polarization + Executive Board, Branding | USC Design for America
August 2016 - Present | Los Angeles, CA
Built and led a student team to ideate solutions encouraging empathy in the wake of political tensions.
Developed design studio’s graphic and written identities.
Created promotional materials for fundraisers and events.
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Documentation Manager + Administrative Coordinator | Media Arts + Practice Division, USC School of Cinematic Arts
January 2016, January 2017 | Los Angeles, CA
Only student selected to collaborate with Cinema School faculty, US State Department and international media professionals for 3-week anti-extremism Media Meets Message workshop
Produced 60+ hours of documentation footage from 3-week event.
Assembled post-event film and curated photos for event participants.
Supervised 15 participants from Indonesia, Nigeria, Pakistan and Saudi Arabia for over 40 tours, events, activities and lectures throughout Los Angeles.
Additionally...
Co-organized inaugural student-faculty roundtable to restructure program curriculum.
Successfully negotiated restructuring of the Media Arts + Practice program curriculum, including creation of 3 new design courses and selection of 4 new degree emphasis paths for Fall 2016.
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Media + Marketing Volunteer | Foundation of Western Forest Complex Conservation
Spring 2016 | Thong Pha Phum, Thailand
Supervised foreign researchers and reporters for project duration.
Produced marketing content to expand Foundation’s web exposure to audience of 9.4k.
Generated first visual documentation content for exclusive use in Huay Khayeng Census Project.
Collaborated with team of 4 Thai-speaking rangers to navigate Thong Pha Phum National Park.
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Web Designer + Content Manager | Fuget About It! Catering
September 2015 - Present | Pleasant Hill, CA
Developed, redesigned consumer website for popular Bay Area catering company.
Minimized cost of web management and maintenance by 40%.
Boosted site traffic by 15% following redesign.
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Digital Media Director | Body Time
September 2015 - Present | Berkeley, CA
Drafted script + created video for Body Time under tight deadline.
Planned and executed two on-location film shoots.
Edited and delivered a visual reel and digital commercial.
Amplified social media presence and generated customer growth.
Activation Expert | Milyoni (Acquired by Photobucket in 2015)
July 2013 - August 2014 | Pleasanton, CA
Curated corporate social media presence and cultivated brand's youthful voice on Facebook, Twitter and Instagram.
Enriched client communications and fostered collaboration opportunities.
Created digital engagements on Social Video and Mad Cards platforms for client campaigns, including Ariana Grande, Ricky Dillon and Lohanthony.
Designed visual promotional elements and social media copywriting for Social Video platform, featuring over 150 million collective fans.
Directed cross-platform Social Video app UX design in collaboration with developers.
Acquisitions + Development Intern | Aperture Entertainment
June 2015 - August 2015 | Los Angeles, CA
Read multiple books, feature film and television pilot scripts daily.
Outlined, summarized and analyzed each reading into 5-10 page coverage reports for Executive Producer's approval.
Executive Production Assistant | Credits Series
June 2015 - September 2015 | Los Angeles, CA
Facilitated production of a student written, directed, produced and acted web series.
Increased on-set efficiency through social media management, casting, production design, equipment management, craft services, transportation, and essential tasks on set.
Drove fundraising to exceed $10,000 Kickstarter goal.